Many schools face the same challenge: how to increase enrollment and ensure that their message reaches the right families. With rising competition and a rapidly changing landscape, the pressure to stand out is greater than ever. But we’ve seen time and again that with the right strategies, schools can turn things around and experience impressive growth.
At We Brand U Social, we specialize in helping schools craft targeted enrollment marketing plans that drive results. While every school’s journey is unique, the steps to success often look quite similar. Let’s walk through how a hypothetical school—let’s call it Harmony Elementary—used our proven methods to boost their enrollment and thrive. Here’s how they did it, and how your school can, too.
Step 1: Setting Clear Enrollment Goals
One of the first things we recommend when working with schools is setting specific, measurable enrollment goals. Imagine Harmony Elementary, a school looking to increase their kindergarten enrollment by 15% for the upcoming year. They identified this need based on the trends they’d seen in recent years and the growth potential in their local community.
By clearly defining that goal, Harmony Elementary was able to direct their marketing efforts toward families with young children, ensuring they focused their message where it mattered most.
Takeaway for your school: Setting clear goals gives your marketing plan focus and helps align your team’s efforts.
Step 2: Building a Year-Round Marketing Plan
Like many schools, Harmony Elementary used to only promote their programs in the months leading up to the new school year. That strategy wasn’t giving them enough time to engage families and build lasting relationships. So, they switched to a year-round marketing plan.
They started with open houses in the fall, ran targeted digital ads in the spring, and collaborated with community organizations throughout the year. By the time summer arrived, they had already been top-of-mind for families, making their final enrollment push much more effective.
Takeaway for your school: A year-round marketing plan ensures your school stays visible to prospective families well before they make their enrollment decisions.
Step 3: Strengthening Their Digital Presence
In today’s world, a strong digital presence is crucial for enrollment success. When Harmony Elementary revamped their digital strategy, they focused on three key areas:
They made sure their website was easy to navigate, with clear calls-to-action like “Apply Now” and “Schedule a Tour.”
They increased their activity on social media, sharing student stories and school highlights to showcase their unique culture.
They launched email campaigns to keep families updated and engaged with their school’s activities.
These efforts helped them connect with families online and ensure their message was reaching a wider audience.
Takeaway for your school: Building a strong digital presence allows families to find information quickly and get a feel for what makes your school special.
How Your School Can Achieve These Results
Although Harmony Elementary is a hypothetical example, the strategies used are based on the real, actionable steps that schools like yours can take to increase enrollment. At We Brand U Social, we’ve helped schools implement these very strategies with outstanding results.
If your school is ready to attract more families and grow enrollment, join our FREE webinar this October. We’ll walk you through everything you need to know to create a winning enrollment marketing plan for the 2025-2026 school year.
Join Us for Our Free Webinar!
✅ When: October 16, 2024 at 10 AM
✅ Where: Zoom
✅ How to register: Click here to register
Don’t miss this chance to learn how to build an effective, year-round marketing strategy and connect with more families. We can’t wait to help your school reach its enrollment goals!
Register today at https://bit.ly/enrollmentmarketing
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